Sunday, March 02, 2008

The Travel Trade: Marketing the Mountain Empire

Today's Bristol Herald-Courier newspaper has a special section about tourism in Southwest Virginia. There are several articles about the Virginia Creeper Trail, including one entitled "How do you define tourism success? Virginia Creeper Trail". They rank the top destinations in our area and the VCT is #4 (behind Bristol Motor Speedway, South Holston Lake, and Breaks Interstate Park). This is a real honor and a recognition of the impact, both in toursim dollars and local jobs that the trail has on our collective economic development. There's also an intangible, non-monetary benefit to being able to introduce new friends and visitors to the scenic showcase that the Creeper Trail offers. The Herald-Courier is worthy of praise for shining its spotlight on tourism for our area, and for the contribution made by the Virginia Creeper Trail.

I've listed below the others articles in the special section that mention the VCT:
Virginia Creeper Trail: Thousands Bike, Hike, Walk Where Trains Trod

Creeper Trail Tourism Is Golden Ticket for Damascus

Going Downhill Paid Big Dividends for Damascus

Historic Abingdon Still Drawing Tourists to Town

On the Trail of Tourism: Kilgore, Others Working to Establish Mountain Heritage Trail

On the Horizon: What Will Tourists Want: Tourism Pros Offer Insights Into Future Promotion Strategies

Patchwork of Tourism Marketing Options:Like a Quilt, Region's Promoters Piece Together Ways to Entice Tourists to Visit

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